Golf Links To Money
Sponsorships And Fees
Sponsorships
A sponsor is a company, individual or group that agrees to pay for or provide a service or item. You then give them recognition for this in your Program Guide
You may want to offer sponsorships for the following:
Shirt Sponsor -- If you have 200 participants and the wholesale cost is $800 then charge $1,000 or more for the privilege of putting their name on the shirt prominently. This is not exclusive as you may want to list the Major Corporate Sponsors on the back of T-shirts. For Collared Sports Shirts place their name and the Corporate Sponsor whose name identifies your tournament.
Hole Sponsor -- There are 18 holes that you might want to charge $500 to $1,000 apiece. Don't forget your Hole-In-One hole too which you would double the price because of increased exposure.
Additional hole sponsor may be offered on the holes at the practice putting green. Charge these $250.00 each.
Lunch Provided By -- Ask local restaurants like barbecue, chicken or other quick prepared lunches that can be catered to the tournament. You welcoming committee should set up tables for the lunch.
Tournament Host -- This is the really big money maker. Ask for $5,000 to $10,000 to name the entire event after this sponsor. Example: ABC Corporation's Help A Kid Golf Tournament where the "Help A Kid" can be replaced with your organization's name.
Special Activities -- If you have special activities for the Putting Contest, Longest Drive, Most Accurate Drive, and Closest To Hole; you might want to consider a category for these that you may charge from $250 to $1,000 each. Post their names in the Tournament Program and on signs at each event.
Dinner Buffet -- Again, ask a local restaurant to cater a final Awards Buffet Dinner to present the various awards. Be sure to include costs for invited spouses that could attend.
Tee Sponsrs -- Another revenue maker is the sponsorship of Tees. Charge around $500 to $1,000 for these spots. Clearly mark the sponsor of each Tee with a sign.
Support Sponsors -- Recognize any company that provides you services and products at no cost. These may include photography, prizes, graphic design and printing, awards emcee, announcers, beverage suppliers, free pro appearances and lessons, and more.
If you have one company that supplies most of the prizes, then certainly provide them with recognition. Finally, do not forget to recognize your volunteers that put on the event.
Alternative Event Fees
You may have the opportunity to charge
by the person for events like a Four Man
Scramble at $35 to $50 per person, or
Hole-In-One Event charging $25 to $40
each.
These charges could include a light lunch, cart fees, and t-shirt for the chance to participate.
Advertisements
Finally, don't forget the revenue power of advertisements placed in your program guide. Ask your printer what you should charge to get the directory printed and make a profit.
Here's some suggestions for a smaller tournament: 1/12 page - $50, 1/6 page - $75, 1/4 page - $100, 1/2 page - $200, and Full page - $400. For a larger more sophisticated tournament you could easily double these prices. Of course, none of these advertisements are tax-deductible since the business will receive a benefit from the support.
Golf Links To Money webpages
Part III -- Sponsorships And Fees