Annual Campaigns






Annual campaigns are the workhorses of the fundraising world.  This is the main vehicle that will keep your nonprofit organization operational.

Look through some of the resources here for more information on how to conduct a successful annual fundraising campaign.



Articles

Individual Fundraising With A Letter Appeal




Books And Magazines

Capital Campaigns: Realizing Their Power and Potential (New Directions for Philanthropic Fundraising, 21)

Conducting a Successful Annual Giving Program

Developing Your Case for Support

Excellence in Fundraising: Developing Your Case for Support/Planning Special Events/Preparing Your Capital Campaign/Building Your Direct Mail Program

Fundraising for Dummies This is a good book for basics and has a good section on Annual Campaigns.

Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers



Resources

Blue Zebra Appointment Setting Services - helps groups increase sales or donations by setting qualified appointments.

GiveZooks Capital Campaigns - Raise money online.

Kintera Annual Campaign Kintera gets the highest marks on software that compliments annual campaigns and more
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