Direct Mail Marketing And Fundraising.

Capital

Campaigns

Are you looking to raise millions of dollars for a special project, endowment fund or building complex? If so you will want to look at conducting a capital campaign.

You'll also want to consider whether you need a consultant to assist you in your efforts. Having conducted many capital campaigns I can tell you that fundraising counsel can be invaluable and can save you many hours of work and thousands of dollars in savings. The next best thing is to read as many articles and books as possible to direct you to a successful campaign.

Books, Magazines and Articles

Capital Campaigns: Realizing Their Power and Potential (New Directions for Philanthropic Fundraising, 21)

Capital Campaigns: Strategies That Work

Conducting a Successful Capital Campaign: A Comprehensive Fundraising Guide for Nonprofit Organizations

Conducting a Successful Capital Campaign: The New, Revised and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign

Developing Your Case for Support

Excellence in Fundraising: Developing Your Case for Support/Planning Special Events/Preparing Your Capital Campaign/Building Your Direct Mail Program

Fundraising for Dummies This is a good book for basics and has a good section on Capital Campaigns.

Planning & Implementing Your Major Gifts Campaign

Preparing Your Capital Campaign: An Excellence in Fund Raising Workbook Series publication

So You Want to Direct a Capital Campaign for Your Nonprofit?: A list by Jeff Lippincott

The Major Gifts Report