Planned Giving is an area of fundraising that assists donors and philanthropists give of their assets other than cash. This usually involves gifts of stocks, mutual funds, charitable trusts, wills and bequests, real estate, and/or insurance transfers.
Because of the variety and complexity of this avenue of giving, it is usually handled by professionals in the areas of Financial Planning, Insurance, Banking, Certified Public Accounting, Law and Estate Planning, Investments, and Realty.
However, a large part of the wealth transfers within the next decade will be because of Planned Gifts contributed by individuals taking advantage of the huge tax benefits. It will be the vehicle in shielding their estate and beneficiaries from enormous tax penalties. Nonprofit agencies can help in this protection and benefit as well. It is a win-win situation.
