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Many small and medium sized non-profits typically must rely on their own resourcefulness when it comes to getting the word out about their organization, the events they sponsor and the services they offer.
PR can be an expensive part of getting the word out about your nonprofit group. But it doesn't have to be. The following are some books, services and ideas that you can use to enhance your PR campaign.
Articles
* Effective Database Marketing (religous)
* How to Write a Press Release that Gets Published (religous)
* Make Your Newspaper Ad Leap Off the Page (religous)
* Public Relations 101 Building Relationships with the Media and Your Community for churches
* The Power Of A Press Release
* Write Public Service Announcements That Get Aired (religous)
Resources
PublicityInsider.com -- Pretty good resource on how to write press releases
Animoto For A Cause - helps create movies from pictures for nonprofit groups
DVT Technology (Opportunity Zoom) Advertise any organization, event, program or business that you are needing to expose to others through the power of YouTube. It is very affordable at less than 1 penny per ad per day.
Gold Mail Messages -- Creates a visual slide presentation with your own audio that can be posted on websites, blogs or sent directly via email.
Services
ExtraPR.com
newpapers.com
newsdirectory.com
gebbieinc.com
drnunley.com
automatedpr.com
Vocus PR Software -- Allows for easy management of all PR functions, including targeted media lists, sending press releases and monitoring your social media (Facebook, Twitter, YouTube, etc.).
